Summer Semester 2021 Catalog

MKTG 1190 INTEGRATED MKTG COMMUNICATION

Credits

3

This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.

Lecture Hours

45

Lab Hours

0

Prerequisite

None

Corequisite

None