Marketing Management, Associate of Applied Science Degree

Overview

Offered at the Augusta campus

Entrance Dates:	Fall, Spring, and Summer
Length of Program:	Five Terms
Credit Hours Required for Graduation:	63

Program Description: The Marketing Management program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a Marketing Management Degree with specializations in marketing management and/or entrepreneurship. High school graduation or GED is required for admission into this program.

Employment Opportunities: Marketing Management graduates are qualified to pursue careers with companies in sales, customer service, and management positions. Entrepreneurial opportunities are also pursued by graduates.

Curriculum Outline

General Core Courses, 15 credits

ENGL 1101	COMPOSITION & RHETORIC	3

ENGL 2130	AMERICAN LITERATURE	3
	OR
ENGL 2310	ENG LIT FROM THE BEGIN TO 1700	3
	OR
ARTS 1101	ART APPRECIATION	3
	OR
HUMN 1101	INTRODUCTION TO HUMANITIES	3
	OR
MUSC 1101	Music Appreciation	3
	OR
THEA 1101	Theater Appreciation	3

MATH 1101	MATHEMATICAL MODELING	3
	OR
MATH 1103	Quantitative Skills& Reasoning	3
	OR
MATH 1111	COLLEGE ALGEBRA	3

ECON 1101	PRINCIPLES OF ECONOMICS	3
	OR
ECON 2105	MACROECONOMICS	3
	OR
ECON 2106	MICROECONOMICS	3

SPCH 1101	Public Speaking	3
	OR
PSYC 1101	Introductory Psychology	3

Occupational Courses, 36+ credits

COMP 1000	Intro to Computer Literacy	3
ACCT 1100	FINANCIAL ACCOUNTING I	4

BUSN 1190	DIGITAL TECH IN BUSINESS	2
	OR
BUSN 1430	DESKTOP PUB/PRESENTATION APPL	4

MKTG 1100	Principles of Marketing	3
MKTG 1130	Business Regs & Compliance	3
MKTG 1160	Professional Selling	3
MKTG 1190	Integrated MKTG Communication	3
MKTG 2090	MARKETING RESEARCH	3
MKTG 2290	Marketing Internship/Practicum	3
MKTG 2300	MARKETING MANAGEMENT	3
MGMT 1100	PRINCIPLES OF MANAGEMENT	3

Guided Electives, 3 credits

(A minimum of 3 credit hours from the following list is required.)

MGMT 1105	ORGANIZATIONAL BEHAVIOR	3
MGMT 1115	LEADERSHIP	3
MGMT 1120	Introduction to Business	3
MGMT 1125	Business Ethics	3
MGMT 2115	HUMAN RESOURCE MANAGEMENT	3

(Completion of one of the following specializations is required)

Marketing Management Specialization, 12+ credits

MKTG 1370	Consumer Behavior	3

MKTG 2010	Small Business Management	3
	OR
MKTG 2210	Entrepreneurship	6

MKTG 2060	Marketing Channels	3
MKTG 2070	Buying and Merchandising	3

Entrepreneurship Specialization, 12 creduts

MKTG 2010	Small Business Management	3
MKTG 2070	Buying and Merchandising	3
MKTG 2210	Entrepreneurship	6

Guided Pathway

Augusta Day Program, Summer Start

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

CAMPUS: Augusta Day Program

Year 1 Summer Semester

ENGL 1101	COMPOSITION & RHETORIC	3

MATH 1101	MATHEMATICAL MODELING	3
	OR
MATH 1103	Quantitative Skills& Reasoning	3
	OR
MATH 1111	COLLEGE ALGEBRA	3

COMP 1000	Intro to Computer Literacy	3
MKTG 1130	Business Regs & Compliance	3

Year 1 Fall Semester

ENGL 2130	AMERICAN LITERATURE	3
	OR
ARTS 1101	ART APPRECIATION	3
	OR
ENGL 2310	ENG LIT FROM THE BEGIN TO 1700	3
	OR
MUSC 1101	Music Appreciation	3
	OR
THEA 1101	Theater Appreciation	3

ECON 1101	PRINCIPLES OF ECONOMICS	3
	OR
ECON 2106	MICROECONOMICS	3
	OR
ECON 2105	MACROECONOMICS	3

MKTG 1100	Principles of Marketing	3
MKTG 1160	Professional Selling	3

Year 1 Spring Semester

MKTG 2060	Marketing Channels	3
MKTG 2090	MARKETING RESEARCH	3
MKTG 2300	MARKETING MANAGEMENT	3
MGMT 1100	PRINCIPLES OF MANAGEMENT	3

MKTG 2090, MKTG 2300: Prerequisite: MKTG 1100

Year 2 Summer Semester

MKTG 1370	Consumer Behavior	3
MKTG 2010	Small Business Management	3
ACCT 1100	FINANCIAL ACCOUNTING I	4

BUSN 1190	DIGITAL TECH IN BUSINESS	2
	OR
BUSN 1430	DESKTOP PUB/PRESENTATION APPL	4

BUSN 1190, BUSN 1430: Prerequisite: COMP 1000

Year 2 Fall Semester

MKTG 1190	Integrated MKTG Communication	3
MKTG 2070	Buying and Merchandising	3
MKTG 2290	Marketing Internship/Practicum	3

SPCH 1101	Public Speaking	3
	OR
PSYC 1101	Introductory Psychology	3

MGMT XXXX	Guided Elective	3

*Refer to the College catalog for course prerequisite requirements.

Students who choose to not follow the Course Sequence listed above may not be able to complete the program in the number of semesters shown above.

The Augusta Technical College does not discriminate on the basis of race, color, national origin, gender or disability. For information on Title IX, contact the Title IX Coordinator, Shannon Patterson at (706) 771-4013 or in Building 100. For information on ADA/504, contact the ADA/504 Coordinator, Karissa D. Wright, at (706) 7714067 or go to the Counseling Center in Building 1300.

Augusta Evening Program, Fall Start

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

CAMPUS: Augusta Evening Program

Year 1 Fall Semester

ENGL 1101	COMPOSITION & RHETORIC	3
MKTG 1130	Business Regs & Compliance	3

Year 1 Spring Semester

ENGL 2130	AMERICAN LITERATURE	3
	OR
ARTS 1101	ART APPRECIATION	3
	OR
ENGL 2310	ENG LIT FROM THE BEGIN TO 1700	3
	OR
MUSC 1101	Music Appreciation	3
	OR
THEA 1101	Theater Appreciation	3

MKTG 1100	Principles of Marketing	3

Year 1 Summer Semester

MATH 1101	MATHEMATICAL MODELING	3
	OR
MATH 1103	Quantitative Skills& Reasoning	3
	OR
MATH 1111	COLLEGE ALGEBRA	3

MKTG 1160	Professional Selling	3

Year 2 Fall Semester

MKTG 1190	Integrated MKTG Communication	3
COMP 1000	Intro to Computer Literacy	3

Year 2 Spring Semester

MKTG 2060	Marketing Channels	3
MKTG 2090	MARKETING RESEARCH	3

MKTG 2090: Prerequisite: MKTG 1100

Year 2 Summer Semester

ACCT 1100	FINANCIAL ACCOUNTING I	4

BUSN 1190	DIGITAL TECH IN BUSINESS	2
	OR
BUSN 1430	DESKTOP PUB/PRESENTATION APPL	4

BUSN 1190, BUSN 1430: Prerequisite: COMP 1000

Year 3 Fall Semester

ECON 1101	PRINCIPLES OF ECONOMICS	3
	OR
ECON 2106	MICROECONOMICS	3
	OR
ECON 2105	MACROECONOMICS	3

MKTG 2070	Buying and Merchandising	3

Year 3 Spring Semester

MKTG 2300	MARKETING MANAGEMENT	3
MGMT 1100	PRINCIPLES OF MANAGEMENT	3

MKTG 2300: Prerequisite: MKTG 1100

Year 3 Summer Semester

MKTG 1370	Consumer Behavior	3
MKTG 2010	Small Business Management	3

Year 4 Fall Semester

MKTG 2290	Marketing Internship/Practicum	3

SPCH 1101	Public Speaking	3
	OR
PSYC 1101	Introductory Psychology	3

MGMT XXXX	Guided Elective	3

*Refer to the College catalog for course prerequisite requirements.

Students who choose to not follow the Course Sequence listed above may not be able to complete the program in the number of semesters shown above.

Augusta Evening Program, Spring Start

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

CAMPUS: Augusta Evening Program

Year 1 Spring Semester

ENGL 1101	COMPOSITION & RHETORIC	3
MKTG 1100	Principles of Marketing	3

Year 1 Summer Semester

ENGL 2130	AMERICAN LITERATURE	3
	OR
ARTS 1101	ART APPRECIATION	3
	OR
ENGL 2310	ENG LIT FROM THE BEGIN TO 1700	3
	OR
MUSC 1101	Music Appreciation	3
	OR
THEA 1101	Theater Appreciation	3

MKTG 1160	Professional Selling	3

Year 1 Fall Semester

MATH 1101	MATHEMATICAL MODELING	3
	OR
MATH 1103	Quantitative Skills& Reasoning	3
	OR
MATH 1111	COLLEGE ALGEBRA	3

MKTG 1130	Business Regs & Compliance	3

Year 2 Spring Semester

MKTG 2300	MARKETING MANAGEMENT	3
COMP 1000	Intro to Computer Literacy	3

MKTG 2300: Prerequisite: MKTG 1100

Year 2 Summer Semester

ECON 1101	PRINCIPLES OF ECONOMICS	3
	OR
ECON 2106	MICROECONOMICS	3
	OR
ECON 2105	MACROECONOMICS	3

MKTG 1370	Consumer Behavior	3

Year 2 Fall Semester

ACCT 1100	FINANCIAL ACCOUNTING I	4

BUSN 1190	DIGITAL TECH IN BUSINESS	2
	OR
BUSN 1430	DESKTOP PUB/PRESENTATION APPL	4

BUSN 1190, BUSN 1430: Prerequisite: COMP 1000

Year 3 Spring Semester

MKTG 2060	Marketing Channels	3
MKTG 2090	MARKETING RESEARCH	3

MKTG 2090: Prerequisite: COMP 1000

Year 3 Summer Semester

MKTG 2010	Small Business Management	3
MGMT 1100	PRINCIPLES OF MANAGEMENT	3

Year 3 Fall Semester

MKTG 1190	Integrated MKTG Communication	3
MKTG 2070	Buying and Merchandising	3

Year 4 Spring Semester

MKTG 2290	Marketing Internship/Practicum	3

SPCH 1101	Public Speaking	3
	OR
PSYC 1101	Introductory Psychology	3

MGMT XXXX	Guided Elective	3

*Refer to the College catalog for course prerequisite requirements.

Students who choose to not follow the Course Sequence listed above may not be able to complete the program in the number of semesters shown above.

Augusta Evening Program, Summer Start

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

CAMPUS: Augusta Evening Program

Year 1 Summer Semester

ENGL 1101	COMPOSITION & RHETORIC	3
MKTG 1160	Professional Selling	3

Year 1 Fall Semester

ENGL 2130	AMERICAN LITERATURE	3
	OR
ARTS 1101	ART APPRECIATION	3
	OR
ENGL 2310	ENG LIT FROM THE BEGIN TO 1700	3
	OR
MUSC 1101	Music Appreciation	3
	OR
THEA 1101	Theater Appreciation	3

MKTG 1130	Business Regs & Compliance	3

Year 1 Spring Semester

MATH 1101	MATHEMATICAL MODELING	3
	OR
MATH 1103	Quantitative Skills& Reasoning	3
	OR
MATH 1111	COLLEGE ALGEBRA	3

MKTG 1100	Principles of Marketing	3

Year 2 Summer Semester

MKTG 2010	Small Business Management	3
COMP 1000	Intro to Computer Literacy	3

Year 2 Fall Semester

MKTG 1190	Integrated MKTG Communication	3
MKTG 2070	Buying and Merchandising	3

Year 2 Spring Semester

MKTG 2210	Entrepreneurship	6
MKTG 2300	MARKETING MANAGEMENT	3

MKTG 2300: Prerequisite: MKTG 1100

Year 3 Summer Semester

ECON 1101	PRINCIPLES OF ECONOMICS	3
	OR
ECON 2106	MICROECONOMICS	3
	OR
ECON 2106	MICROECONOMICS	3

MGMT 1100	PRINCIPLES OF MANAGEMENT	3

Year 3 Fall Semester

ACCT 1100	FINANCIAL ACCOUNTING I	4

BUSN 1190	DIGITAL TECH IN BUSINESS	2
	OR
BUSN 1430	DESKTOP PUB/PRESENTATION APPL	4

BUSN 1190, BUSN 1430: Prerequisite: COMP 1000

Year 3 Spring Semester

MKTG 2090	MARKETING RESEARCH	3

SPCH 1101	Public Speaking	3
	OR
PSYC 1101	Introductory Psychology	3

MKTG 2090: Prerequisite: MKTG 1100

Year 4 Summer Semester

MKTG 2290	Marketing Internship/Practicum	3
MGMT XXXX	Guided Elective	3

*Refer to the College catalog for course prerequisite requirements.

Students who choose to not follow the Course Sequence listed above may not be able to complete the program in the number of semesters shown above.

Marketing Management Degree Information Sheet

INFORMATION REQUESTED	RESPONSE
Program Name Award Level (Example: Criminal Justice Associate of Applied Science)	Marketing Management Associate of Applied Science Degree
Entrance Terms (Fall, Spring, Summer)	Fall, Spring, Summer
Approximate Length of Program in Terms	Five Terms
Minimum Credit Hours Needed to Graduate	63
Campuses/Locations	Augusta
Summary (See directive in email and example given in email. Needs to me more conversational than catalog description. The purpose of the Summary is to market the program.	The Marketing Management program is designed for students seeking employment in a variety of positions in today’s marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement.
Contact (provide Department Head Name, email, and phone number)	Kevin Ward: Department Head Phone Number: (706) 771 - 4061 Email: kward@augustatech.edu
Average Full-Time Tuition (per semester; tuition only, not fees)	$1,352.00 per semester
Other Program Costs (uniforms, equipment, etc.; not cost of books)	None
Median Yearly Wage (must include source for salary information)	$38,400.00
Representative Career Titles and Job Positions (list as many as necessary)	Account Manager, Account Executive, Marketing Assistant, Marketing Director, Marketing Manager, Public Relations Coordinator, Sales Associate, Sales Representative