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Fall Semester 2022 Catalog

Social Media Specialist, Technical Certificate of Credit

Overview

Offered at the Augusta Campus Blended/Online Program

Entrance Dates: Fall
Length of Program: Two Terms
Credit Hours Required for Graduation: 18

Program Description: The Social Media Specialist certificate prepares graduates to create and administer content on all social media platform to build an audience and ensure customer engagement. The specialist may also monitor site metrics, respond to reader comments, and oversee creative design.

Employment Opportunities: Those students who graduate with the SociaMedia Specialist certificate may be employed in positions in office settings including educational institutions, federal, state, and locagovernment offices, and small and large businesses. Social media specialists communicate with the public through platforms that allow users to create and share content online. They run their employers' social media accounts, working to build a brand's reputation. These workers post content-such as images, text, or videos-to spark interest in a topic that relates to the brand as a whole. In addition, sociamedia specialists follow conversations and interact with the public online. These workers sometimes collaborate with others to promote their employer's cause. To track the effectiveness of their communication strategies, sociamedia specialists set goals and then measure success against those goals. Grouped with public relations specialists, the U.S. Bureau of Labor Standards indicated that employment of public relations specialists is projected to grow 7 percent from 2019 to 2029, faster than the average for all occupations. The need for organizations to maintain their public image will continue to drive employment growth. Candidates can expect strong competition for jobs at advertising and public relations firms and organizations with large media exposure.

Curriculum Outline

Occupational Courses, 18 credits

BUSN 1470PROFESSIONAL COMMUNICATION SKILLS

3

CIST 1510WEB DEVELOPMENT I

3

COMP 1000INTRODUCTION TO COMPUTER LITERACY

3

MKTG 1100PRINCIPLES OF MARKETING

3

MKTG 2500EXPLORING SOCIAL MEDIA

3

XXXX XXXXGUIDED ELECTIVE*

3

*See program advisor for guided elective options.
 

Guided Pathway

You may click on any course below to view the course description and prerequisite information.

Students who do not follow the Course Sequence listed below may not be able to complete the program in the number of semesters shown. 

Augusta Blended/Online Program, Fall Entrance

PROGRAM NAME: Social Media Specialist

AWARD: Technical Certificate of Credit

CAMPUS: Augusta Blended/Online Program

Year 1 Fall Semester

COMP 1000INTRODUCTION TO COMPUTER LITERACY

3

MKTG 1100PRINCIPLES OF MARKETING

3

CIST 1510WEB DEVELOPMENT I

3

 

Year 1 Spring Semester

BUSN 1470PROFESSIONAL COMMUNICATION SKILLS

3

MKTG 2500EXPLORING SOCIAL MEDIA

3

XXXX XXXXGUIDED ELECTIVE*

3

*See program advisor for guided elective options.