Overview
Offered at the Augusta Campus Blended/Online Program
| Entrance Dates: |
Fall |
| Length of Program: |
Two Terms |
| Credit Hours Required for Graduation: |
18 |
Program Description: The Social Media Specialist certificate prepares graduates to create and administer content on all social media platform to build an audience and ensure customer engagement. The specialist may also monitor site metrics, respond to reader comments, and oversee creative design.
Employment Opportunities: Those students who graduate with the Social Media Specialist certificate may be employed in positions in office settings including educational institutions, federal, state, and local government offices, and small and large businesses. Social media specialists communicate with the public through platforms that allow users to create and share content online. They run their employers' social media accounts, working to build a brand's reputation. These workers post content-such as images, text, or videos-to spark interest in a topic that relates to the brand as a whole. In addition, social media specialists follow conversations and interact with the public online. These workers sometimes collaborate with others to promote their employer's cause. To track the effectiveness of their communication strategies, social media specialists set goals and then measure success against those goals. Grouped with public relations specialists, the U.S. Bureau of Labor Standards indicated that employment of public relations specialists is projected to grow 7 percent from 2019 to 2029, faster than the average for all occupations. The need for organizations to maintain their public image will continue to drive employment growth. Candidates can expect strong competition for jobs at advertising and public relations firms and organizations with large media exposure.
Guided Pathway
You may click on any course below to view the course description and prerequisite information.
Students who do not follow the Course Sequence listed below may not be able to complete the program in the number of semesters shown.
Augusta Blended/Online Program, Fall Entrance
PROGRAM NAME: Social Media Specialist
AWARD: Technical Certificate of Credit
CAMPUS: Augusta Blended/Online Program
Year 1 Fall Semester
Year 1 Spring Semester
| BUSN 1470 | PROFESSIONAL COMMUNICATION SKILLS | 3 |
| MKTG 2500 | EXPLORING SOCIAL MEDIA | 3 |
| XXXX XXXX | GUIDED ELECTIVE* | 3 |
*See program advisor for guided elective options.