Marketing Management, Diploma

Overview

Offered at the Augusta campus

Entrance Dates:	Fall, Spring, and Summer
Length of Program:	Four Terms
Credit Hours Required for Graduation:	43

Program Description: The Marketing Management program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a diploma with specializations in marketing management, social media, and/or entrepreneurship. High school graduation or GED is required for admission to this program.

Employment Opportunities: Marketing Management graduates are qualified to pursue career opportunities with companies in sales, customer service, and management training positions. Entrepreneurial opportunities are also pursued by graduates.

Curriculum Outline

Basic Skills Courses, 8+ credits

ENGL 1010	FUNDAMENTALS OF ENGLISH I	3
MATH 1012	FOUNDATIONS OF MATHEMATICS	3

EMPL 1000	INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT	2
	OR
PSYC 1010	BASIC PSYCHOLOGY	3

Occupational Courses, 23+ credits

BUSN 1190	DIGITAL TECHNOLOGIES IN BUSINESS	2
	OR
COMP 1000	INTRODUCTION TO COMPUTER LITERACY	3
	OR
BUSN 1430	DESKTOP PUBLISHING AND PRESENTATION APPLICATIONS	4

MKTG 1130	BUSINESS REGS AND COMPLIANCE	3
	OR
PARA 1150	CONTRACTS, COMMERCIAL LAW AND BUSINESS ORGANIZATIONS	3

MKTG 1100	PRINCIPLES OF MARKETING	3
MKTG 1160	PROFESSIONAL SELLING	3
MKTG 1190	INTEGRATED MKTG COMMUNICATION	3
MKTG 2090	MARKETING RESEARCH	3

MKTG 2290	MARKETING INTERNSHIP/PRACTICUM	3
	OR
MKTG 2300	MARKETING MANAGEMENT	3

Guided Electives, 3 credits

ACCT 2145	PERSONAL FINANCE	3
BUSN 1430	DESKTOP PUBLISHING AND PRESENTATION APPLICATIONS	4
DMPT 1000	INTRODUCTION TO DESIGN	4
MGMT 1105	ORGANIZATIONAL BEHAVIOR	3
MGMT 1115	LEADERSHIP	3
MGMT 1120	INTRODUCTION TO BUSINESS	3
MGMT 1125	BUSINESS ETHICS	3
MGMT 2115	HUMAN RESOURCE MANAGEMENT	3
MGMT 2215	TEAM PROJECT	3
MKTG 2500	EXPLORING SOCIAL MEDIA	3

(Completion of one specialization is required)

Marketing Management Specialization, 12+ credits

MKTG 1370	CONSUMER BEHAVIOR	3

MKTG 2010	SMALL BUSINESS MANAGEMENT	3
	OR
MKTG 2210	ENTREPRENEURSHIP	6

MKTG 2060	MARKETING CHANNELS	3
MKTG 2070	BUYING AND MERCHANDISING	3

Entrepreneurship Specialization, 12 credits

MKTG 2010	SMALL BUSINESS MANAGEMENT	3
MKTG 2070	BUYING AND MERCHANDISING	3
MKTG 2210	ENTREPRENEURSHIP	6

Social Media Specialization, 12 credits

MKTG 1370	CONSUMER BEHAVIOR	3
MKTG 2500	EXPLORING SOCIAL MEDIA	3
MKTG 2550	ANALYZING SOCIAL MEDIA	3

MKTG 2010	SMALL BUSINESS MANAGEMENT	3
	OR
MKTG 2210	ENTREPRENEURSHIP	6

Guided Pathway - Entrepreneurship Specialization

You may click on any course below to view the course description and prerequisite information.

Students who do not follow the Course Sequence listed below may not be able to complete the program in the number of semesters shown.

Augusta Day Program, Summer Start

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

CAMPUS: Augusta Day Program

Year 1 Summer Semester

ENGL 1010	FUNDAMENTALS OF ENGLISH I	3
MATH 1012	FOUNDATIONS OF MATHEMATICS	3
COMP 1000	INTRODUCTION TO COMPUTER LITERACY	3
MKTG 1130	BUSINESS REGS AND COMPLIANCE	3

Year 1 Fall Semester

MKTG 1100	PRINCIPLES OF MARKETING	3
MKTG 1160	PROFESSIONAL SELLING	3
MKTG 1190	INTEGRATED MKTG COMMUNICATION	3
MKTG 2070	BUYING AND MERCHANDISING	3

Year 1 Spring Semester

MKTG 2090	MARKETING RESEARCH	3
MKTG 2300	MARKETING MANAGEMENT	3

MKTG 2210	ENTREPRENEURSHIP	6
	OR
MKTG 2290	MARKETING INTERNSHIP/PRACTICUM	3

Year 2 Summer Semester

MKTG 2010	SMALL BUSINESS MANAGEMENT	3
XXXX XXXX	GUIDED ELECTIVE*	3

EMPL 1000	INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT	2
	OR
PSYC 1010	BASIC PSYCHOLOGY	3

*Please refer to the curriculum outline tab for guided elective options.

Augusta Day Program, Fall Start

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

CAMPUS: Augusta Day Program

Year 1 Fall Semester

ENGL 1010	FUNDAMENTALS OF ENGLISH I	3
MATH 1012	FOUNDATIONS OF MATHEMATICS	3
COMP 1000	INTRODUCTION TO COMPUTER LITERACY	3
MKTG 1100	PRINCIPLES OF MARKETING	3

Year 1 Spring Semester

MKTG 2090	MARKETING RESEARCH	3
MKTG 2300	MARKETING MANAGEMENT	3

MKTG 2210	ENTREPRENEURSHIP	6
	OR
MKTG 2290	MARKETING INTERNSHIP/PRACTICUM	3

Year 1 Summer Semester

MKTG 1130	BUSINESS REGS AND COMPLIANCE	3
MKTG 1160	PROFESSIONAL SELLING	3
MKTG 2010	SMALL BUSINESS MANAGEMENT	3

EMPL 1000	INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT	2
	OR
PSYC 1010	BASIC PSYCHOLOGY	3

Year 2 Fall Semester

MKTG 1190	INTEGRATED MKTG COMMUNICATION	3
MKTG 2070	BUYING AND MERCHANDISING	3
XXXX XXXX	GUIDED ELECTIVE*	3

*Please refer to the curriculum outline tab for guided elective options.

Augusta Day Program, Spring Start

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

CAMPUS: Augusta Day Program

Year 1 Spring Semester

ENGL 1010	FUNDAMENTALS OF ENGLISH I	3
MATH 1012	FOUNDATIONS OF MATHEMATICS	3
MKTG 2210	ENTREPRENEURSHIP	6

Year 1 Summer Semester

MKTG 1130	BUSINESS REGS AND COMPLIANCE	3
MKTG 1160	PROFESSIONAL SELLING	3
MKTG 2010	SMALL BUSINESS MANAGEMENT	3
COMP 1000	INTRODUCTION TO COMPUTER LITERACY	3

Year 1 Fall Semester

MKTG 1100	PRINCIPLES OF MARKETING	3
MKTG 1190	INTEGRATED MKTG COMMUNICATION	3
MKTG 2070	BUYING AND MERCHANDISING	3
XXXX XXXX	GUIDED ELECTIVE*	3

*Please refer to the curriculum outline tab for guided elective options.

Year 2 Spring Semester

MKTG 2090	MARKETING RESEARCH	3

MKTG 2290	MARKETING INTERNSHIP/PRACTICUM	3
	OR
MKTG 2300	MARKETING MANAGEMENT	3

EMPL 1000	INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT	2
	OR
PSYC 1010	BASIC PSYCHOLOGY	3

Augusta Evening Program, Fall Start

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

CAMPUS: Augusta Evening Program

Year 1 Fall Semester

ENGL 1010	FUNDAMENTALS OF ENGLISH I	3
MKTG 1130	BUSINESS REGS AND COMPLIANCE	3

Year 1 Spring Semester

MKTG 1100	PRINCIPLES OF MARKETING	3
MATH 1012	FOUNDATIONS OF MATHEMATICS	3

Year 1 Summer Semester

COMP 1000	INTRODUCTION TO COMPUTER LITERACY	3
MKTG 1160	PROFESSIONAL SELLING	3

Year 2 Fall Semester

MKTG 1190	INTEGRATED MKTG COMMUNICATION	3
MKTG 2070	BUYING AND MERCHANDISING	3

Year 2 Spring Semester

MKTG 2090	MARKETING RESEARCH	3
MKTG 2210	ENTREPRENEURSHIP	6

MKTG 2290	MARKETING INTERNSHIP/PRACTICUM	3
	OR
MKTG 2300	MARKETING MANAGEMENT	3

Year 2 Summer Semester

MKTG 2010	SMALL BUSINESS MANAGEMENT	3

EMPL 1000	INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT	2
	OR
PSYC 1010	BASIC PSYCHOLOGY	3

Year 3 Fall Semester

XXXX XXXX

GUIDED ELECTIVE*

*Please refer to the curriculum outline tab for guided elective options.

Augusta Evening Program, Spring Start

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

CAMPUS: Augusta Evening Program

Year 1 Spring Semester

ENGL 1010	FUNDAMENTALS OF ENGLISH I	3
MKTG 1100	PRINCIPLES OF MARKETING	3

Year 1 Summer Semester

MATH 1012	FOUNDATIONS OF MATHEMATICS	3
MKTG 1160	PROFESSIONAL SELLING	3

Year 1 Fall Semester

COMP 1000	INTRODUCTION TO COMPUTER LITERACY	3
MKTG 1130	BUSINESS REGS AND COMPLIANCE	3

Year 2 Spring Semester

MKTG 2290	MARKETING INTERNSHIP/PRACTICUM	3
	OR
MKTG 2300	MARKETING MANAGEMENT	3

MKTG 2210	ENTREPRENEURSHIP	6

Year 2 Summer Semester

MKTG 2010	SMALL BUSINESS MANAGEMENT	3

EMPL 1000	INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT	2
	OR
PSYC 1010	BASIC PSYCHOLOGY	3

Year 2 Fall Semester

MKTG 1190	INTEGRATED MKTG COMMUNICATION	3
MKTG 2070	BUYING AND MERCHANDISING	3

Year 3 Spring Semester

MKTG 2090	MARKETING RESEARCH	3
XXXX XXXX	GUIDED ELECTIVE*	3

*Please refer to the curriculum outline tab for guided elective options.

Augusta Evening Program, Summer Start

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

CAMPUS: Augusta Evening Program

Year 1 Summer Semester

ENGL 1010	FUNDAMENTALS OF ENGLISH I	3
MKTG 1160	PROFESSIONAL SELLING	3

Year 1 Fall Semester

MATH 1012	FOUNDATIONS OF MATHEMATICS	3
MKTG 1130	BUSINESS REGS AND COMPLIANCE	3

Year 1 Spring Semester

MKTG 1100	PRINCIPLES OF MARKETING	3
COMP 1000	INTRODUCTION TO COMPUTER LITERACY	3

Year 2 Summer Semester

MKTG 2010	SMALL BUSINESS MANAGEMENT	3

EMPL 1000	INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT	2
	OR
PSYC 1010	BASIC PSYCHOLOGY	3

Year 2 Fall Semester

MKTG 1190	INTEGRATED MKTG COMMUNICATION	3
MKTG 2070	BUYING AND MERCHANDISING	3

Year 2 Spring Semester

MKTG 2090	MARKETING RESEARCH	3
MKTG 2210	ENTREPRENEURSHIP	6

MKTG 2290	MARKETING INTERNSHIP/PRACTICUM	3
	OR
MKTG 2300	MARKETING MANAGEMENT	3

Year 3 Summer Semester

XXXX XXXX

GUIDED ELECTIVE*

*Please refer to the curriculum outline tab for guided elective options.

Guided Pathway - Marketing Management Specialization

You may click on any course below to view the course description and prerequisite information.

Students who do not follow the Course Sequence listed below may not be able to complete the program in the number of semesters shown.

Augusta Day Program, Fall Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Day Program

Year 1 Fall Semester

ENGL 1010	FUNDAMENTALS OF ENGLISH I	3
MATH 1012	FOUNDATIONS OF MATHEMATICS	3
COMP 1000	INTRODUCTION TO COMPUTER LITERACY	3
MKTG 1100	PRINCIPLES OF MARKETING	3

Year 1 Spring Semester

MKTG 2090	MARKETING RESEARCH	3
MKTG 2210	ENTREPRENEURSHIP	6

MKTG 2290	MARKETING INTERNSHIP/PRACTICUM	3
	OR
MKTG 2300	MARKETING MANAGEMENT	3

Year 1 Summer Semester

MKTG 1130	BUSINESS REGS AND COMPLIANCE	3
	OR
PARA 1150	CONTRACTS, COMMERCIAL LAW AND BUSINESS ORGANIZATIONS	3

MKTG 1160	PROFESSIONAL SELLING	3
MKTG 2010	SMALL BUSINESS MANAGEMENT	3

EMPL 1000	INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT	2
	OR
PSYC 1010	BASIC PSYCHOLOGY	3

Year 2 Fall Semester

MKTG 1190	INTEGRATED MKTG COMMUNICATION	3
MKTG 2070	BUYING AND MERCHANDISING	3
XXXX XXXX	GUIDED ELECTIVE*	3

*Please refer to the curriculum outline tab for guided elective options.

Augusta Day Program, Spring Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Day Program

Year 1 Spring Semester

ENGL 1010	FUNDAMENTALS OF ENGLISH I	3
MATH 1012	FOUNDATIONS OF MATHEMATICS	3
COMP 1000	INTRODUCTION TO COMPUTER LITERACY	3
MKTG 2060	MARKETING CHANNELS	3

Year 1 Summer Semester

MKTG 1130	BUSINESS REGS AND COMPLIANCE	3
MKTG 1160	PROFESSIONAL SELLING	3
MKTG 1370	CONSUMER BEHAVIOR	3
MKTG 2010	SMALL BUSINESS MANAGEMENT	3

Year 1 Fall Semester

MKTG 1100	PRINCIPLES OF MARKETING	3
MKTG 1190	INTEGRATED MKTG COMMUNICATION	3
MKTG 2070	BUYING AND MERCHANDISING	3

EMPL 1000	INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT	2
	OR
PSYC 1010	BASIC PSYCHOLOGY	3

Year 2 Spring Semester

MKTG 2090	MARKETING RESEARCH	3

MKTG 2290	MARKETING INTERNSHIP/PRACTICUM	3
	OR
MKTG 2300	MARKETING MANAGEMENT	3

XXXX XXXX	GUIDED ELECTIVE*	3

*Please refer to the curriculum outline tab for guided elective options.

Augusta Day Program, Summer Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Day Program

Year 1 Summer Semester

ENGL 1010	FUNDAMENTALS OF ENGLISH I	3
MATH 1012	FOUNDATIONS OF MATHEMATICS	3
COMP 1000	INTRODUCTION TO COMPUTER LITERACY	3
MKTG 1130	BUSINESS REGS AND COMPLIANCE	3

Year 1 Fall Semester

MKTG 1100	PRINCIPLES OF MARKETING	3
MKTG 1160	PROFESSIONAL SELLING	3
MKTG 1190	INTEGRATED MKTG COMMUNICATION	3
MKTG 2070	BUYING AND MERCHANDISING	3

Year 1 Spring Semester

MKTG 2060	MARKETING CHANNELS	3
MKTG 2090	MARKETING RESEARCH	3

MKTG 2290	MARKETING INTERNSHIP/PRACTICUM	3
	OR
MKTG 2300	MARKETING MANAGEMENT	3

XXXX XXXX	GUIDED ELECTIVE*	3

*Please refer to the curriculum outline tab for guided elective options.

Year 2 Summer Semester

MKTG 1370	CONSUMER BEHAVIOR	3
MKTG 2010	SMALL BUSINESS MANAGEMENT	3

EMPL 1000	INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT	2
	OR
PSYC 1010	BASIC PSYCHOLOGY	3

Augusta Evening Program, Fall Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Evening Program

Year 1 Fall Semester

ENGL 1010	FUNDAMENTALS OF ENGLISH I	3

MKTG 1130	BUSINESS REGS AND COMPLIANCE	3
	OR
PARA 1150	CONTRACTS, COMMERCIAL LAW AND BUSINESS ORGANIZATIONS	3

Year 1 Spring Semester

MATH 1012	FOUNDATIONS OF MATHEMATICS	3
MKTG 1100	PRINCIPLES OF MARKETING	3

Year 1 Summer Semester

COMP 1000	INTRODUCTION TO COMPUTER LITERACY	3
MKTG 1160	PROFESSIONAL SELLING	3

Year 2 Fall Semester

MKTG 1190	INTEGRATED MKTG COMMUNICATION	3
MKTG 2070	BUYING AND MERCHANDISING	3

Year 2 Spring Semester

MKTG 2090	MARKETING RESEARCH	3
MKTG 2210	ENTREPRENEURSHIP	6

MKTG 2290	MARKETING INTERNSHIP/PRACTICUM	3
	OR
MKTG 2300	MARKETING MANAGEMENT	3

Year 2 Summer Semester

MKTG 2010	SMALL BUSINESS MANAGEMENT	3

EMPL 1000	INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT	2
	OR
PSYC 1010	BASIC PSYCHOLOGY	3

Year 3 Fall Semester

XXXX XXXX

GUIDED ELECTIVE*

*Please refer to the curriculum outline tab for guided elective options.

Augusta Evening Program, Spring Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Evening Program

Year 1 Spring Semester

ENGL 1010	FUNDAMENTALS OF ENGLISH I	3
MKTG 1100	PRINCIPLES OF MARKETING	3

Year 1 Summer Semester

MATH 1012	FOUNDATIONS OF MATHEMATICS	3
MKTG 1160	PROFESSIONAL SELLING	3

Year 1 Fall Semester

COMP 1000	INTRODUCTION TO COMPUTER LITERACY	3

MKTG 1130	BUSINESS REGS AND COMPLIANCE	3
	OR
PARA 1150	CONTRACTS, COMMERCIAL LAW AND BUSINESS ORGANIZATIONS	3

Year 2 Spring Semester

MKTG 2290	MARKETING INTERNSHIP/PRACTICUM	3
	OR
MKTG 2300	MARKETING MANAGEMENT	3

MKTG 2210	ENTREPRENEURSHIP	6

Year 2 Summer Semester

MKTG 2010	SMALL BUSINESS MANAGEMENT	3

EMPL 1000	INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT	2
	OR
PSYC 1010	BASIC PSYCHOLOGY	3

Year 2 Fall Semester

MKTG 1190	INTEGRATED MKTG COMMUNICATION	3
MKTG 2070	BUYING AND MERCHANDISING	3

Year 3 Spring Semester

MKTG 2090	MARKETING RESEARCH	3
XXXX XXXX	GUIDED ELECTIVE*	3

*Please refer to the curriculum outline tab for guided elective options.

Augusta Evening Program, Summer Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Evening Program

Year 1 Summer Semester

ENGL 1010	FUNDAMENTALS OF ENGLISH I	3
MKTG 1160	PROFESSIONAL SELLING	3

Year 1 Fall Semester

MATH 1012	FOUNDATIONS OF MATHEMATICS	3

MKTG 1130	BUSINESS REGS AND COMPLIANCE	3
	OR
PARA 1150	CONTRACTS, COMMERCIAL LAW AND BUSINESS ORGANIZATIONS	3

Year 1 Spring Semester

COMP 1000	INTRODUCTION TO COMPUTER LITERACY	3
MKTG 1100	PRINCIPLES OF MARKETING	3

Year 2 Summer Semester

EMPL 1000	INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT	2
	OR
PSYC 1010	BASIC PSYCHOLOGY	3

MKTG 2010	SMALL BUSINESS MANAGEMENT	3

Year 2 Fall Semester

MKTG 1190	INTEGRATED MKTG COMMUNICATION	3
MKTG 2070	BUYING AND MERCHANDISING	3

Year 2 Spring Semester

MKTG 2090	MARKETING RESEARCH	3
MKTG 2210	ENTREPRENEURSHIP	6

MKTG 2290	MARKETING INTERNSHIP/PRACTICUM	3
	OR
MKTG 2300	MARKETING MANAGEMENT	3

Year 3 Summer Semester

XXXX XXXX

GUIDED ELECTIVE*

*Please refer to the curriculum outline tab for guided elective options.

Guided Pathway - Social Media Marketing Specialization

You may click on any course below to view the course description and prerequisite information.

Students who do not follow the Course Sequence listed below may not be able to complete the program in the number of semesters shown.

Augusta Day Program, Fall Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Day Program

Year 1 Fall Semester

ENGL 1010	FUNDAMENTALS OF ENGLISH I	3
MATH 1012	FOUNDATIONS OF MATHEMATICS	3
COMP 1000	INTRODUCTION TO COMPUTER LITERACY	3
MKTG 1100	PRINCIPLES OF MARKETING	3

Year 1 Spring Semester

MKTG 2090	MARKETING RESEARCH	3
MKTG 2500	EXPLORING SOCIAL MEDIA	3
XXXX XXXX	GUIDED ELECTIVE*	3

MKTG 2290	MARKETING INTERNSHIP/PRACTICUM	3
	OR
MKTG 2300	MARKETING MANAGEMENT	3

*Please refer to the curriculum outline tab for guided elective options.

Year 1 Summer Semester

MKTG 1130	BUSINESS REGS AND COMPLIANCE	3
MKTG 1370	CONSUMER BEHAVIOR	3
MKTG 2550	ANALYZING SOCIAL MEDIA	3

EMPL 1000	INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT	2
	OR
PSYC 1010	BASIC PSYCHOLOGY	3

Year 2 Fall Semester

MKTG 1190	INTEGRATED MKTG COMMUNICATION	3
MKTG 1160	PROFESSIONAL SELLING	3

MKTG 2010	SMALL BUSINESS MANAGEMENT	3
	OR
MKTG 2210	ENTREPRENEURSHIP	6

Augusta Day Program, Summer Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Day Program

Year 1 Summer Semester

ENGL 1010	FUNDAMENTALS OF ENGLISH I	3
MATH 1012	FOUNDATIONS OF MATHEMATICS	3
COMP 1000	INTRODUCTION TO COMPUTER LITERACY	3
MKTG 1130	BUSINESS REGS AND COMPLIANCE	3

Year 1 Fall Semester

MKTG 1100	PRINCIPLES OF MARKETING	3
MKTG 1160	PROFESSIONAL SELLING	3
MKTG 1190	INTEGRATED MKTG COMMUNICATION	3
MKTG 2500	EXPLORING SOCIAL MEDIA	3

Year 1 Spring Semester

MKTG 2090	MARKETING RESEARCH	3
MKTG 2550	ANALYZING SOCIAL MEDIA	3
XXXX XXXX	GUIDED ELECTIVE*	3

MKTG 2290	MARKETING INTERNSHIP/PRACTICUM	3
	OR
MKTG 2300	MARKETING MANAGEMENT	3

*Please refer to the curriculum outline tab for guided elective options.

Year 2 Summer Semester

MKTG 1370	CONSUMER BEHAVIOR	3

EMPL 1000	INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT	2
	OR
PSYC 1010	BASIC PSYCHOLOGY	3

MKTG 2010	SMALL BUSINESS MANAGEMENT	3
	OR
MKTG 2210	ENTREPRENEURSHIP	6

Augusta Day Program, Spring Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Day Program

Year 1 Spring Semester

ENGL 1010	FUNDAMENTALS OF ENGLISH I	3
MATH 1012	FOUNDATIONS OF MATHEMATICS	3
COMP 1000	INTRODUCTION TO COMPUTER LITERACY	3

EMPL 1000	INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT	2
	OR
PSYC 1010	BASIC PSYCHOLOGY	3

Year 1 Summer Semester

MKTG 1130	BUSINESS REGS AND COMPLIANCE	3
MKTG 1160	PROFESSIONAL SELLING	3
MKTG 1370	CONSUMER BEHAVIOR	3
MKTG 2500	EXPLORING SOCIAL MEDIA	3

Year 1 Fall Semester

MKTG 1100	PRINCIPLES OF MARKETING	3
MKTG 1190	INTEGRATED MKTG COMMUNICATION	3
MKTG 2550	ANALYZING SOCIAL MEDIA	3
XXXX XXXX	GUIDED ELECTIVE*	3

*Please refer to the curriculum outline tab for guided elective options.

Year 2 Spring Semester

MKTG 2090	MARKETING RESEARCH	3

MKTG 2290	MARKETING INTERNSHIP/PRACTICUM	3
	OR
MKTG 2300	MARKETING MANAGEMENT	3

MKTG 2010	SMALL BUSINESS MANAGEMENT	3
	OR
MKTG 2210	ENTREPRENEURSHIP	6

Augusta Evening Program, Fall Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Evening Program

Year 1 Fall Semester

ENGL 1010	FUNDAMENTALS OF ENGLISH I	3
MKTG 1130	BUSINESS REGS AND COMPLIANCE	3

Year 1 Spring Semester

MATH 1012	FOUNDATIONS OF MATHEMATICS	3
MKTG 1100	PRINCIPLES OF MARKETING	3

Year 1 Summer Semester

COMP 1000	INTRODUCTION TO COMPUTER LITERACY	3
MKTG 1370	CONSUMER BEHAVIOR	3

Year 2 Fall Semester

MKTG 1190	INTEGRATED MKTG COMMUNICATION	3
MKTG 1160	PROFESSIONAL SELLING	3

Year 2 Spring Semester

MKTG 2090	MARKETING RESEARCH	3
MKTG 2500	EXPLORING SOCIAL MEDIA	3

MKTG 2290	MARKETING INTERNSHIP/PRACTICUM	3
	OR
MKTG 2300	MARKETING MANAGEMENT	3

Year 2 Summer Semester

MKTG 2550	ANALYZING SOCIAL MEDIA	3

EMPL 1000	INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT	2
	OR
PSYC 1010	BASIC PSYCHOLOGY	3

Year 3 Fall Semester

XXXX XXXX	GUIDED ELECTIVE*	3

MKTG 2010	SMALL BUSINESS MANAGEMENT	3
	OR
MKTG 2210	ENTREPRENEURSHIP	6

*Please refer to the curriculum outline tab for guided elective options.

Augusta Evening Program, Spring Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Evening Program

Year 1 Spring Semester

ENGL 1010	FUNDAMENTALS OF ENGLISH I	3
MKTG 1100	PRINCIPLES OF MARKETING	3

Year 1 Summer Semester

MATH 1012	FOUNDATIONS OF MATHEMATICS	3
MKTG 1160	PROFESSIONAL SELLING	3

Year 1 Fall Semester

COMP 1000	INTRODUCTION TO COMPUTER LITERACY	3
MKTG 1130	BUSINESS REGS AND COMPLIANCE	3

Year 2 Spring Semester

MKTG 2290	MARKETING INTERNSHIP/PRACTICUM	3
	OR
MKTG 2300	MARKETING MANAGEMENT	3

MKTG 2500	EXPLORING SOCIAL MEDIA	3

Year 2 Summer Semester

MKTG 1370	CONSUMER BEHAVIOR	3
MKTG 2550	ANALYZING SOCIAL MEDIA	3

Year 2 Fall Semester

MKTG 1190	INTEGRATED MKTG COMMUNICATION	3
XXXX XXXX	GUIDED ELECTIVE*	3

EMPL 1000	INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT	2
	OR
PSYC 1010	BASIC PSYCHOLOGY	3

*Please refer to the curriculum outline tab for guided elective options.

Year 3 Spring Semester

MKTG 2090	MARKETING RESEARCH	3

MKTG 2010	SMALL BUSINESS MANAGEMENT	3
	OR
MKTG 2210	ENTREPRENEURSHIP	6

Augusta Evening Program, Summer Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Evening Program

Year 1 Summer Semester

ENGL 1010	FUNDAMENTALS OF ENGLISH I	3
MKTG 1160	PROFESSIONAL SELLING	3

Year 1 Fall Semester

MATH 1012	FOUNDATIONS OF MATHEMATICS	3
MKTG 1130	BUSINESS REGS AND COMPLIANCE	3

Year 1 Spring Semester

COMP 1000	INTRODUCTION TO COMPUTER LITERACY	3
MKTG 1100	PRINCIPLES OF MARKETING	3

Year 2 Summer Semester

EMPL 1000	INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT	2
	OR
PSYC 1010	BASIC PSYCHOLOGY	3

MKTG 2500	EXPLORING SOCIAL MEDIA	3

Year 2 Fall Semester

MKTG 1190	INTEGRATED MKTG COMMUNICATION	3
MKTG 2550	ANALYZING SOCIAL MEDIA	3

Year 2 Spring Semester

MKTG 2090	MARKETING RESEARCH	3
XXXX XXXX	GUIDED ELECTIVE*	3

MKTG 2290	MARKETING INTERNSHIP/PRACTICUM	3
	OR
MKTG 2300	MARKETING MANAGEMENT	3

*Please refer to the curriculum outline tab for guided elective options.

Year 3 Summer Semester

MKTG 1370	CONSUMER BEHAVIOR	3

MKTG 2010	SMALL BUSINESS MANAGEMENT	3
	OR
MKTG 2210	ENTREPRENEURSHIP	6