Overview
Offered at the Augusta Campus
| Entrance Dates: |
Fall and Summer |
| Length of Program: |
3 Terms |
| Credit Hours Required for Graduation: |
18 |
Program Description: Social media marketing centers on efforts to create content on the Internet that attracts attention and encourages readers to share it with their social network. This technical certificate of credit program explores the environment and current trends of social media as it relates to marketing functions. Topics include: history of the Internet and social media, social media dashboards, legal issues of social media, outsourcing vs. in-house administration, and the current social media ecosystem including applications in the following areas: communication, collaboration/authority building, multimedia, reviews and opinions, and entertainment. Social media marketing is an extremely popular platform because it is easily accessible to anyone with Internet access. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Employment Opportunities: Social Media Marketing is a rapidly growing business. Companies realize that social media marketing is a relatively inexpensive way to market their company, goods, and services. Consumers are better informed about the products they are considering purchasing. They learn by researching relevant websites, reading reviews, and exploring customer experiences of their peers available online. Social media marketing is here to stay.
Guided Pathway
You may click on any course below to view the course description and prerequisite information.
Students who do not follow the Course Sequence listed below may not be able to complete the program in the number of semesters shown.
Augusta Day Program - Summer Entrance
PROGRAM NAME: Social Media Marketing TCC
AWARD: Technical Certificate of Credit
CAMPUS: Augusta Day Program
Year 1 Summer Semester
| MKTG XXXX | MARKETING ELECTIVE* | 3 |
| MKTG XXXX | MARKETING ELECTIVE* | 3 |
*Marketing Electives can be any marketing course not used in another area of this program in which the student meets all prerequisites.
Year 1 Fall Semester
Year 1 Spring Semester
Augusta Day Program - Fall Entrance
PROGRAM NAME: Social Media Marketing TCC
AWARD: Technical Certificate of Credit
CAMPUS: Augusta Day Program
Year 1 Fall Semester
Year 1 Spring Semester
| MKTG 2550 | ANALYZING SOCIAL MEDIA | 3 |
| MKTG XXXX | MARKETING ELECTIVE* | 3 |
*Marketing Electives can be any marketing course not used in another area of this program in which the student meets all prerequisites.
Year 1 Summer Semester
| MKTG XXXX | MARKETING ELECTIVE* | 3 |
*Marketing Electives can be any marketing course not used in another area of this program in which the student meets all prerequisites.