Spring Semester 2024 Catalog

HORT 1140 HORTICULTURE BUSINESS MANAGEMENT

Credits

3

This course presents managerial techniques required for business success in a chosen horticultural field. All aspects of establishing and managing a small business will be addressed. Emphasis will be placed on strategic planning; financial management; marketing strategies; human resource management; and operations and administration.

Lecture Hours

30

Lab Hours

30

Prerequisite

None

Corequisite

None