Spring Semester 2024 Catalog

MKTG 2550 ANALYZING SOCIAL MEDIA

Credits

3

This course analyzes the application of social media to an integrated marketing communication plan. Topics include technical writing for social media, social media auditing, Social Media ROI, trend analysis, social media analytics, and Customer Experience Management (CEM).

Lecture Hours

30

Lab Hours

30

Prerequisite

MKTG 1100

Corequisite

MKTG 2500