MKTG 1115 INTRODUCTION TO DIGITAL MARKING

Credits

3

This digital marketing course introduces the principles, practices, strategy, and implementation of fundamental concepts and real-world applications. Students gain the skills needed to navigate the ever-evolving online landscape across digital marketing channels critical for engaging global audiences, building brand recognition, and driving business growth and ROI through data-driven strategies

Lecture Hours

45

Lab Hours

0

Prerequisite

None

Corequisite

None