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Fall Semester 2019 Catalog

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Marketing Management, Associate of Applied Science Degree

Overview

Offered at the Augusta campus

Entrance Dates:Fall, Spring, and Summer
Length of Program:Five Terms
Credit Hours Required for Graduation:63

Program Description: The Marketing Management program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a Marketing Management Degree with specializations in marketing management and/or entrepreneurship. High school graduation or GED is required for admission into this program.

Employment Opportunities: Marketing Management graduates are qualified to pursue careers with companies in sales, customer service, and management positions. Entrepreneurial opportunities are also pursued by graduates.

Curriculum Outline

General Core Courses, 15 credits

 
ENGL 1101COMPOSITION & RHETORIC

3
MATH 1101MATHEMATICAL MODELING

3
OR
MATH 1103QUANTITATIVE SKILLS & REASONING

3
OR
MATH 1111COLLEGE ALGEBRA

3
AREA II Social/Behavioral Science Elective*

3
AREA IV Humanities/Fine Arts Elective*

3
XXXX XXXXGuided General Education Elective

3
Click this link for a complete listing of all General  Education Area I, II, III, IV Courses.

Occupational Courses, 36+ credits

COMP 1000INTRO TO COMPUTER LITERACY

3
ACCT 1100FINANCIAL ACCOUNTING I

4
BUSN 1190DIGITAL TECH IN BUSINESS

2
OR
BUSN 1430DESKTOP PUB/PRESENTATION APPL

4
MKTG 1100Principles of Marketing

3
MKTG 1130Business Regs & Compliance

3
OR
PARA 1150Contracts/Comm Law/Busn Org

3
MKTG 1160Professional Selling

3
MKTG 1190Integrated MKTG Communication

3
MKTG 2090MARKETING RESEARCH

3
MKTG 2290Marketing Internship/Practicum

3
MKTG 2300MARKETING MANAGEMENT

3
MGMT 1100PRINCIPLES OF MANAGEMENT

3

Guided Electives, 3 credits

(A minimum of 3 credit hours from the following list is required.)

ACCT 2145Personal Finance

3
BUSN 1430DESKTOP PUB/PRESENTATION APPL

4
DMPT 1000Intro/Design&Media Production

4
MGMT 1105ORGANIZATIONAL BEHAVIOR

3
MGMT 1115LEADERSHIP

3
MGMT 1120Introduction to Business

3
MGMT 1125Business Ethics

3
MGMT 2115HUMAN RESOURCE MANAGEMENT

3

(Completion of one of the following specializations is required)

Marketing Management Specialization, 12+ credits

MKTG 1370Consumer Behavior

3
MKTG 2010Small Business Management

3
OR
MKTG 2210Entrepreneurship

6
OR
MKTG 2500Exploring Social Media

3
MKTG 2060Marketing Channels

3
MKTG 2070Buying and Merchandising

3

OR

Entrepreneurship Specialization, 12 credits

MKTG 2010Small Business Management

3
MKTG 2070Buying and Merchandising

3
MKTG 2210Entrepreneurship

6

OR

Social Media Specialization, 12 credits

MKTG 1370Consumer Behavior

3
MKTG 2500Exploring Social Media

3
MKTG 2550Analyzing Social Media

3
MKTG 2010Small Business Management

3
OR
MKTG 2210Entrepreneurship

6

Guided Pathway

Augusta Day Program, Summer Start

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

CAMPUS: Augusta Day Program

Year 1 Summer Semester

ENGL 1101COMPOSITION & RHETORIC

3
MATH 1101MATHEMATICAL MODELING

3
OR
MATH 1103QUANTITATIVE SKILLS & REASONING

3
OR
MATH 1111COLLEGE ALGEBRA

3
COMP 1000INTRO TO COMPUTER LITERACY

3
MKTG 1130Business Regs & Compliance

3
OR
PARA 1150Contracts/Comm Law/Busn Org

3

Year 1 Fall Semester

XXXX XXXXHUMANITIES/FINE ARTS AREA IV

3
ECON 1101PRINCIPLES OF ECONOMICS

3
OR
ECON 2106MICROECONOMICS

3
OR
ECON 2105MACROECONOMICS

3
MKTG 1100Principles of Marketing

3
MKTG 1160Professional Selling

3

Year 1 Spring Semester

MKTG 2060Marketing Channels

3
MKTG 2090MARKETING RESEARCH

3
MKTG 2300MARKETING MANAGEMENT

3
MGMT 1100PRINCIPLES OF MANAGEMENT

3

MKTG 2090, MKTG 2300: Prerequisite: MKTG 1100

Year 2 Summer Semester

MKTG 1370Consumer Behavior

3
MKTG 2010Small Business Management

3
ACCT 1100FINANCIAL ACCOUNTING I

4
BUSN 1190DIGITAL TECH IN BUSINESS

2
OR
BUSN 1430DESKTOP PUB/PRESENTATION APPL

4

BUSN 1190, BUSN 1430: Prerequisite: COMP 1000

Year 2 Fall Semester

MKTG 1190Integrated MKTG Communication

3
MKTG 2070Buying and Merchandising

3
MKTG 2290Marketing Internship/Practicum

3
MGMT XXXXGuided Elective

3
XXXX XXXXGuided General Education Elective

3

 Students who choose to not follow the Course Sequence listed above may not be able to complete the program in the number of semesters shown above.

Augusta Evening Program, Fall Start

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

CAMPUS: Augusta Evening Program

Year 1 Fall Semester

ENGL 1101COMPOSITION & RHETORIC

3
MKTG 1130Business Regs & Compliance

3
OR
PARA 1150Contracts/Comm Law/Busn Org

3

Year 1 Spring Semester

MKTG 1100Principles of Marketing

3
XXXX XXXXHUMANITIES/FINE ARTS AREA IV

3

Year 1 Summer Semester

MATH 1101MATHEMATICAL MODELING

3
OR
MATH 1103QUANTITATIVE SKILLS & REASONING

3
OR
MATH 1111COLLEGE ALGEBRA

3
MKTG 1160Professional Selling

3

Year 2 Fall Semester

MKTG 1190Integrated MKTG Communication

3
COMP 1000INTRO TO COMPUTER LITERACY

3

Year 2 Spring Semester

MKTG 2060Marketing Channels

3
MKTG 2090MARKETING RESEARCH

3

MKTG 2090: Prerequisite: MKTG 1100

Year 2 Summer Semester

ACCT 1100FINANCIAL ACCOUNTING I

4
BUSN 1190DIGITAL TECH IN BUSINESS

2
OR
BUSN 1430DESKTOP PUB/PRESENTATION APPL

4

BUSN 1190, BUSN 1430: Prerequisite: COMP 1000

Year 3 Fall Semester

ECON 1101PRINCIPLES OF ECONOMICS

3
OR
ECON 2106MICROECONOMICS

3
OR
ECON 2105MACROECONOMICS

3
MKTG 2070Buying and Merchandising

3

Year 3 Spring Semester

MKTG 2300MARKETING MANAGEMENT

3
MGMT 1100PRINCIPLES OF MANAGEMENT

3

MKTG 2300: Prerequisite: MKTG 1100

Year 3 Summer Semester

MKTG 1370Consumer Behavior

3
MKTG 2010Small Business Management

3

Year 4 Fall Semester

MKTG 2290Marketing Internship/Practicum

3
MGMT XXXXGuided Elective

3

 Students who choose to not follow the Course Sequence listed above may not be able to complete the program in the number of semesters shown above.

Augusta Evening Program, Spring Start

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

CAMPUS: Augusta Evening Program

Year 1 Spring Semester

ENGL 1101COMPOSITION & RHETORIC

3
MKTG 1100Principles of Marketing

3

Year 1 Summer Semester

XXXX XXXXHumanities/Fine Arts Elective

3
MKTG 1160Professional Selling

3

Year 1 Fall Semester

MATH 1101MATHEMATICAL MODELING

3
OR
MATH 1103QUANTITATIVE SKILLS & REASONING

3
OR
MATH 1111COLLEGE ALGEBRA

3
MKTG 1130Business Regs & Compliance

3
OR
PARA 1150Contracts/Comm Law/Busn Org

3

Year 2 Spring Semester

MKTG 2300MARKETING MANAGEMENT

3
COMP 1000INTRO TO COMPUTER LITERACY

3

MKTG 2300: Prerequisite: MKTG 1100

Year 2 Summer Semester

ECON 1101PRINCIPLES OF ECONOMICS

3
OR
ECON 2106MICROECONOMICS

3
OR
ECON 2105MACROECONOMICS

3
MKTG 1370Consumer Behavior

3

Year 2 Fall Semester

ACCT 1100FINANCIAL ACCOUNTING I

4
BUSN 1190DIGITAL TECH IN BUSINESS

2
OR
BUSN 1430DESKTOP PUB/PRESENTATION APPL

4

BUSN 1190, BUSN 1430: Prerequisite: COMP 1000

Year 3 Spring Semester

MKTG 2060Marketing Channels

3
MKTG 2090MARKETING RESEARCH

3

MKTG 2090: Prerequisite: COMP 1000

Year 3 Summer Semester

MKTG 2010Small Business Management

3
MGMT 1100PRINCIPLES OF MANAGEMENT

3

Year 3 Fall Semester

MKTG 1190Integrated MKTG Communication

3
MKTG 2070Buying and Merchandising

3

Year 4 Spring Semester

MKTG 2290Marketing Internship/Practicum

3
MGMT XXXXGuided Elective

3

 Students who choose to not follow the Course Sequence listed above may not be able to complete the program in the number of semesters shown above.

Augusta Evening Program, Summer Start

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

CAMPUS: Augusta Evening Program

Year 1 Summer Semester

ENGL 1101COMPOSITION & RHETORIC

3
MKTG 1160Professional Selling

3

Year 1 Fall Semester

MKTG 1130Business Regs & Compliance

3
OR
PARA 1150Contracts/Comm Law/Busn Org

3
XXXX XXXXHUMANITIES/FINE ARTS AREA IV

3

Year 1 Spring Semester

MATH 1101MATHEMATICAL MODELING

3
OR
MATH 1103QUANTITATIVE SKILLS & REASONING

3
OR
MATH 1111COLLEGE ALGEBRA

3
MKTG 1100Principles of Marketing

3

Year 2 Summer Semester

MKTG 2010Small Business Management

3
COMP 1000INTRO TO COMPUTER LITERACY

3

Year 2 Fall Semester

MKTG 1190Integrated MKTG Communication

3
MKTG 2070Buying and Merchandising

3

Year 2 Spring Semester

MKTG 2210Entrepreneurship

6
MKTG 2300MARKETING MANAGEMENT

3

MKTG 2300: Prerequisite: MKTG 1100

Year 3 Summer Semester

ECON 1101PRINCIPLES OF ECONOMICS

3
OR
ECON 2106MICROECONOMICS

3
OR
ECON 2106MICROECONOMICS

3
MGMT 1100PRINCIPLES OF MANAGEMENT

3

Year 3 Fall Semester

ACCT 1100FINANCIAL ACCOUNTING I

4
BUSN 1190DIGITAL TECH IN BUSINESS

2
OR
BUSN 1430DESKTOP PUB/PRESENTATION APPL

4

BUSN 1190, BUSN 1430: Prerequisite: COMP 1000

Year 3 Spring Semester

MKTG 2090MARKETING RESEARCH

3
XXXX XXXXGuided General Education Elective

3

MKTG 2090: Prerequisite: MKTG 1100

Year 4 Summer Semester

MKTG 2290Marketing Internship/Practicum

3
MGMT XXXXGuided Elective

3

 Students who choose to not follow the Course Sequence listed above may not be able to complete the program in the number of semesters shown above.

Marketing Management Degree Information Sheet

INFORMATION REQUESTED RESPONSE
Program Name Award Level (Example: Criminal Justice Associate of Applied Science) Marketing Management Associate of Applied Science Degree
Entrance Terms (Fall, Spring, Summer) Fall, Spring, Summer
Approximate Length of Program in Terms Five Terms
Minimum Credit Hours Needed to Graduate 63
Campuses/Locations Augusta
Summary (See directive in email and example given in email. Needs to me more conversational than catalog description. The purpose of the Summary is to market the program. The Marketing Management program is designed for students seeking employment in a variety of positions in today’s marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement.
Contact (provide Department Head Name, email, and phone number) Kevin Ward: Department Head Phone Number: (706) 771 - 4061 Email: kward@augustatech.edu
Average Full-Time Tuition (per semester; tuition only, not fees) $1,352.00 per semester
Other Program Costs (uniforms, equipment, etc.; not cost of books) None
Median Yearly Wage (must include source for salary information) $38,400.00
Representative Career Titles and Job Positions (list as many as necessary) Account Manager, Account Executive, Marketing Assistant, Marketing Director, Marketing Manager, Public Relations Coordinator, Sales Associate, Sales Representative