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Fall Semester 2019 Catalog

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Marketing Management, Diploma

Overview

Offered at the Augusta campus

Entrance Dates: Fall, Spring, and Summer
Length of Program: Four Terms
Credit Hours Required for Graduation: 43

Program Description: The Marketing Management program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a diploma with specializations in marketing management, and/or entrepreneurship. High school graduation or GED is required for admission to this program.

Employment Opportunities: Marketing Management graduates are qualified to pursue career opportunities with companies in sales, customer service, and management training positions. Entrepreneurial opportunities are also pursued by graduates.

Curriculum Outline

Basic Skills Courses, 8+ credits

ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MATH 1012FOUNDATIONS OF MATHEMATICS

3
 
EMPL 1000INTERPERSONAL REL & PROF DEV

2
OR
PSYC 1010BASIC PSYCHOLOGY

3

Occupational Courses, 23+ credits

BUSN 1190DIGITAL TECH IN BUSINESS

2
OR
COMP 1000INTRO TO COMPUTER LITERACY

3
OR
BUSN 1430DESKTOP PUB/PRESENTATION APPL

4
 
MKTG 1100Principles of Marketing

3
MKTG 1130Business Regs & Compliance

3
OR
PARA 1150Contracts/Comm Law/Busn Org

3
MKTG 1160Professional Selling

3
MKTG 1190Integrated MKTG Communication

3
MKTG 2090MARKETING RESEARCH

3
 
MKTG 2290Marketing Internship/Practicum

3
OR
MKTG 2300MARKETING MANAGEMENT

3

Guided Electives, 3 credits

(A minimum of 3 credit hours from the following list is required.)

MGMT 1105ORGANIZATIONAL BEHAVIOR

3
MGMT 1115LEADERSHIP

3
MGMT 1120Introduction to Business

3
MGMT 1125Business Ethics

3
MGMT 2115HUMAN RESOURCE MANAGEMENT

3
MKTG 2500Exploring Social Media

3
MKTG 2550Analyzing Social Media

3
BUSN 1430DESKTOP PUB/PRESENTATION APPL

4
ACCT 2145Personal Finance

3
DMPT 1000Intro/Design&Media Production

4

(Completion of one specialization is required)

Marketing Management Specialization, 12+ credits

MKTG 1370Consumer Behavior

3
 
MKTG 2010Small Business Management

3
OR
MKTG 2210Entrepreneurship

6
 
MKTG 2060Marketing Channels

3
MKTG 2070Buying and Merchandising

3

OR Entrepreneurship

Entrepreneurship Specialization, 12 credits

MKTG 2010Small Business Management

3
MKTG 2070Buying and Merchandising

3
MKTG 2210Entrepreneurship

6

OR

Social Media Specialization, 12 credits

MKTG 1370Consumer Behavior

3
MKTG 2500Exploring Social Media

3
MKTG 2550Analyzing Social Media

3
MKTG 2010Small Business Management

3
OR
MKTG 2210Entrepreneurship

6

Guided Pathway

Augusta Day Program

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Day Program

Year 1 Fall Semester

ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MATH 1012FOUNDATIONS OF MATHEMATICS

3
COMP 1000INTRO TO COMPUTER LITERACY

3
MKTG 1100Principles of Marketing

3

Year 1 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2210Entrepreneurship

6
 
MKTG 2290Marketing Internship/Practicum

3
OR
MKTG 2300MARKETING MANAGEMENT

3

MKTG 2090, MKTG 2300: Prerequisite: MKTG 1100

Year 1 Summer Semester

MKTG 1130Business Regs & Compliance

3
OR
PARA 1150Contracts/Comm Law/Busn Org

3
MKTG 1160Professional Selling

3
MKTG 2010Small Business Management

3
 
EMPL 1000INTERPERSONAL REL & PROF DEV

2
OR
PSYC 1010BASIC PSYCHOLOGY

3

Year 2 Fall Semester

MKTG 1190Integrated MKTG Communication

3
MKTG 2070Buying and Merchandising

3
MGMT XXXXGuided Elective

3

 Students who choose to not follow the Course Sequence listed above may not be able to complete the program in the number of semesters shown above.

Augusta Day Program

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Day Program

Year 1 Fall Semester

ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MATH 1012FOUNDATIONS OF MATHEMATICS

3
COMP 1000INTRO TO COMPUTER LITERACY

3
MKTG 1100Principles of Marketing

3

Year 1 Spring Semester

MKTG 2060Marketing Channels

3
MKTG 2090MARKETING RESEARCH

3
 
MKTG 2290Marketing Internship/Practicum

3
OR
MKTG 2300MARKETING MANAGEMENT

3
 
EMPL 1000INTERPERSONAL REL & PROF DEV

2
OR
PSYC 1010BASIC PSYCHOLOGY

3

MKTG 2090, MKTG 2300: Prerequisite: MKTG 1100

Year 1 Summer Semester

MKTG 1130Business Regs & Compliance

3
OR
PARA 1150Contracts/Comm Law/Busn Org

3
MKTG 1160Professional Selling

3
MKTG 1370Consumer Behavior

3
MKTG 2010Small Business Management

3

Year 2 Fall Semester

MKTG 1190Integrated MKTG Communication

3
MKTG 2070Buying and Merchandising

3
MGMT XXXXGuided Elective

3

 Students who choose to not follow the Course Sequence listed above may not be able to complete the program in the number of semesters shown above.

Augusta Evening Program, Fall Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Evening Program

Year 1 Fall Semester

ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MKTG 1130Business Regs & Compliance

3
OR
PARA 1150Contracts/Comm Law/Busn Org

3

Year 1 Spring Semester

MATH 1012FOUNDATIONS OF MATHEMATICS

3
MKTG 1100Principles of Marketing

3

Year 1 Summer Semester

COMP 1000INTRO TO COMPUTER LITERACY

3
MKTG 1160Professional Selling

3

Year 2 Fall Semester

MKTG 1190Integrated MKTG Communication

3
MKTG 2070Buying and Merchandising

3

Year 2 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2210Entrepreneurship

6
 
MKTG 2290Marketing Internship/Practicum

3
OR
MKTG 2300MARKETING MANAGEMENT

3

MKTG 2090, MKTG 2300: Prerequisite: MKTG 1100

Year 2 Summer Semester

MKTG 2010Small Business Management

3
 
EMPL 1000INTERPERSONAL REL & PROF DEV

2
OR
PSYC 1010BASIC PSYCHOLOGY

3

Year 3 Fall Semester

MGMT XXXXGuided Elective

3

 Students who choose to not follow the Course Sequence listed above may not be able to complete the program in the number of semesters shown above.

Augusta Evening Program, Spring Semester

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Evening Program

Year 1 Spring Semester

ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MKTG 1100Principles of Marketing

3

Year 1 Summer Semester

MATH 1012FOUNDATIONS OF MATHEMATICS

3
MKTG 1160Professional Selling

3

Year 1 Fall Semester

COMP 1000INTRO TO COMPUTER LITERACY

3
MKTG 1130Business Regs & Compliance

3
OR
PARA 1150Contracts/Comm Law/Busn Org

3

Year 2 Spring Semester

MKTG 2290Marketing Internship/Practicum

3
OR
MKTG 2300MARKETING MANAGEMENT

3
 
MKTG 2210Entrepreneurship

6

MKTG 2300: Prerequisite: MKTG 1100

Year 2 Summer Semester

MKTG 2010Small Business Management

3
 
EMPL 1000INTERPERSONAL REL & PROF DEV

2
OR
PSYC 1010BASIC PSYCHOLOGY

3

Year 2 Fall Semester

MKTG 1190Integrated MKTG Communication

3
MKTG 2070Buying and Merchandising

3

Year 3 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MGMT XXXXGuided Elective

3

MKTG 2090: Prerequisite: MKTG 1100

Students who choose to not follow the Course Sequence listed above may not be able to complete the program in the number of semesters shown above..

Augusta Evening Program, Summer Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Evening Program

Year 1 Summer Semester

ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MKTG 1160Professional Selling

3

Year 1 Fall Semester

MATH 1012FOUNDATIONS OF MATHEMATICS

3
MKTG 1130Business Regs & Compliance

3
OR
PARA 1150Contracts/Comm Law/Busn Org

3

Year 1 Spring Semester

COMP 1000INTRO TO COMPUTER LITERACY

3
MKTG 1100Principles of Marketing

3

Year 2 Summer Semester

EMPL 1000INTERPERSONAL REL & PROF DEV

2
OR
PSYC 1010BASIC PSYCHOLOGY

3
 
MKTG 2010Small Business Management

3

Year 2 Fall Semester

MKTG 1190Integrated MKTG Communication

3
MKTG 2070Buying and Merchandising

3

Year 2 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2210Entrepreneurship

6
 
MKTG 2290Marketing Internship/Practicum

3
OR
MKTG 2300MARKETING MANAGEMENT

3

MKTG 2090, MKTG 2300: Prerequisite: MKTG 1100

Year 3 Summer Semester

MGMT XXXXGuided Elective

3

 Students who choose to not follow the Course Sequence listed above may not be able to complete the program in the number of semesters shown above.