2024-2025 Academic Catalog

MKTG 2090 MARKETING RESEARCH

Credits

3

This course conveys marketing research methodology. Topics include: role of marketing research, marketing research process, ethics in marketing research, research design, collection data analysis, reporting, application of marketing research, and marketing research career paths.

Lecture Hours

45

Lab Hours

NONE

Prerequisite

MKTG 1100

Corequisite

None