2024-2025 Academic Catalog

MKTG 2300 MARKETING MANAGEMENT

Credits

3

This course reiterates the program outcomes for marketing management through the development of a marketing plan. Topics include: the marketing framework, the marketing plan, and preparing a marketing plan for a new product.

Lecture Hours

45

Lab Hours

NONE

Prerequisite

Advisor Approval and MKTG 1100

Corequisite

None